About Us
Welcome to the Kenya Travel Industry Business Awards (KeTIBA)
The Annual KeTIBA Awards celebrate excellence and recognize outstanding achievements in Kenya's travel industry. Hosted by the Kenya Association of Travel Agents (KATA), these awards offer an industry-led platform to honor travel agents and suppliers, including airlines, hotels, technology providers, and more, for their dedication to innovation, service excellence, and leadership.
About the KeTIBA Awards

The KeTIBA Awards were established to offer a national industry-wide recognition platform for the travel industry in Kenya. These peer-reviewed awards are KATA's commitment to driving the growth and competitiveness of Kenya�s travel industry by recognizing top performers, encouraging innovation, and setting industry-wide benchmarks for service quality.
Objectives of KeTIBA

  • Encourage Innovation and Service Excellence:�Reward outstanding players who demonstrate a commitment to continuous improvement and innovation.

  • Enhance Industry Reputation:�Provide winners with industry-led peer recognition to boost credibility.

  • Promote Collaboration:�Strengthen relationships between key stakeholders in the travel industry.

  • Develop Best Practices:�Highlight and reward exemplary business standards that set new benchmarks for excellence.


Award Categories
KeTIBA features a diverse set of awards designed to recognize both travel agents and industry suppliers across several sectors:
1. Best Travel Agency Awards

  • Best TMC (Travel Management Company)

  • Best Mid-Size Travel Agency

  • Best Small-Size Travel Agency

  • Best Travel Agency Coast Region

  • Best Travel Agency Upcountry

  • Best Travel Consultant


2. Best Travel Industry Suppliers

  • Best International Airline

  • Best Regional Airline

  • Best Domestic Airline

  • Best New Airline

  • Best Business Hotel

  • Best Family Resort

  • Best Conference Hotel

  • Best Safari Lodge

  • Best Travel Technology Company

  • Best Travel Insurance Provider

  • Best BSP Bank

  • Best Payment Platform


3. Lifetime Achievement Award
This prestigious award is reserved for individuals or organizations that have made a lasting, significant contribution to the development of the Kenyan travel industry.
Nomination Process
The KeTIBA Awards operate through a transparent peer-nomination process:

  • Travel Agents will nominate their best suppliers across various categories based on their service level satisfaction.

  • Industry Suppliers will nominate the top-performing travel agencies.


Key Performance Indicators for nominations include:

  • Quality of service

  • Customer satisfaction

  • Creativity and innovation

  • Contribution to the growth of the travel industry in Kenya


Nomination Rules

  • Nominations are exclusive to verified KATA members and industry suppliers.

  • Nominations are limited to one per category.

  • The nomination process is managed via an online portal on the KATA website, and all entries are verified by an independent audit firm to ensure fairness and transparency.


Award Ceremony
Join us for the grand KeTIBA Awards Gala Night on December 7, 2024. This prestigious event will bring together leaders of the travel industry to celebrate achievements and foster collaboration. The evening will include a red-carpet welcome, networking sessions, a formal dinner with entertainment, and, of course, the much-anticipated award presentations.
Event Highlights:

  • Red carpet reception

  • Networking sessions with industry professionals

  • Formal dinner with live entertainment

  • Award presentations for each category


Funding Strategy
To maintain the integrity and independence of the awards, the event is funded through:

  • Ticket Sales for the Gala Night

  • Sponsorships from non-participating businesses

  • Advertisements on the Awards website and event program

  • Government support from agencies like the Tourism Fund, KTB, TRA, and Kenya Airports Authority